The crypto industry keeps entering into mainstream venues via professional sports leagues, athletes, and teams this year. On Wednesday, the Boston Celtics revealed a partnership with the blockchain provider Socios.com. Socios.com to Serve as the Presenting Partner of the NBA’s Boston Celtics On July 7, Socios.com, the blockchain firm that offers fans a chance to…
UFC Partners With Crypto.com — Sources Say $175 Million Deal Is MMA Firm’s Largest Sponsorship
The cryptocurrency exchange Crypto.com has revealed the company has entered a partnership with Ultimate Fighting Championship (UFC) as the firm’s global fight kit partner. Reports stemming from people familiar with the matter say the partnership is a ten-year deal worth $175 million and the UFC’s largest sponsorship deal to date. UFC Names Crypto.com First-Ever Global…
Chinese Bank Employees Told to Entice 300 Customers to Use the Digital Yuan
In mid-May, a report stemming from residents in Shenzhen, China explained that the digital yuan wasn’t seeing widespread participation, which the Chinese government has alluded to in many press releases. Now a handful of China’s state-owned banks have asked staff to recruit 200 to 300 digital yuan users. The banks are also giving away small…
Charles Hoskinson Faces Twitter Backlash as His Cardano Predictions Fall Short of Reality
Charles Hoskinson, the founder of Cardano, has recently found himself the target of Twitter critics as year-old tweets that highlighted projections for the network’s adoption are failing to match community expectations. Slower Rollouts and Sluggish Adoption Spotlighted by Critics Cardano, the fifth-largest cryptocurrency by market capitalization and self-titled third-generation blockchain initiative, has no shortage of…
Korean Banks Elevate Cybersecurity to Deal With Crypto-Related Risks
South Korean banks are taking steps to bring cybersecurity to a new level as they try to keep up with fintechs and address new threats arising from their interaction with the crypto space. A number of institutions are adopting unprecedented measures including the integration of blockchain technologies, Korean media reported. South Korean Banks Boost Cybersecurity…
Jay-Z’s Entertainment Firm Roc Nation Buys Sensorium’s Metaverse Crypto Tokens
On Wednesday, the full-service entertainment company founded by influential hip-hop artist Jay-Z, Roc Nation, revealed the firm has purchased tokens from the Sensorium Corporation. The tokens Roc Nation bought are called senso (SENSO), the in-platform currency of Sensorium Galaxy, an entertainment-focused metaverse that fuses cryptocurrencies with virtual reality (VR). Roc Nation Enters Sensorium’s Blended World…