FTX Trading Limited has announced the company has partnered with seven-time Super Bowl Champion Tom Brady and Brazilian model Gisele Bündchen in a long-term deal. Both celebrities will have an equity stake in FTX and receive payments in crypto, the announcement explains. The NFL star Brady will serve as the ambassador for FTX, while the activist Bündchen will fill the role of FTX’s environmental and social initiatives advisor.
NFL Star Tom Brady and Brazilian Model Gisele Bündchen Join FTX
FTX continues to enter the realm of mainstream sports and celebrity partnerships and in 2021, the company has made numerous partnerships and acquisitions. For example, FTX was able to purchase the naming rights to the NBA’s Miami Heat arena, and the company also just partnered with MLB. The announcement on Tuesday is considered a historic deal made by West Realm Shires Services Inc., FTX Trading Limited, and Blockfolio Inc., the companies behind FTX.
According to the press release sent to Bitcoin.com News, Tom Brady, who is widely considered to be the greatest quarterback in NFL history, will act as FTX’s ambassador. “It’s an incredibly exciting time in the crypto-world and Sam and the revolutionary FTX team continue to open my eyes to the endless possibilities,” Brady said in a statement.
“This particular opportunity showed us the importance of educating people about the power of crypto while simultaneously giving back to our communities and planet. We have the chance to create something really special here, and I can’t wait to see what we’re able to do together,” the NFL quarterback further remarked.
FTX says that as the company ambassador, Brady will elevate FTX brands and help the company gain attention from new audiences. Moreover, Brady will work with Bündchen and the FTX CEO Sam Bankman-Fried on “charitable aspects of the partnership.”
FTX, Brady, and Bündchen have already committed to an annual “multi-million contribution” to charitable efforts. Bündchen aims to help FTX find the charities that make the most positive impact. The world-renowned Brazilian model and Tom Brady’s wife plans to also help FTX keep the company’s carbon footprint low.
“It was fascinating getting to know more about the crypto universe,” Bündchen said during the partnership announcement. “Cryptocurrency will become more and more familiar to all of us as time goes on. What attracted me most about this partnership was the potential to apply resources to help regenerate the Earth, and enable people to lead better lives, therefore generating real transformation in our society,” the model added.
In addition to the FTX partnership with Tom Brady and Gisele Bündchen, FTX recently landed a naming deal with the esports giant TSM for $210 million. FTX CEO Sam Bankman-Fried believes the long-term partnership with Brady and Bündchen will share his “passion for giving back in ways that are the most impactful.”
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